In the fast-paced world of fintech, leadership philosophy can make the difference between stagnation and innovation. Thomas Priore, CEO of Priority, has developed a distinct approach to business leadership that emphasizes intention, foresight, and a relentless pursuit of knowledge.

“Priority has been built with foresight and planning,” Priore explains. “If you were to encapsulate it in one word, it would be ‘intention.’ We relentlessly pursue knowledge that can help us see around corners and operate with a singular focus on creating reliable, consistent, long-term value for stakeholders.”

This intentional approach has guided Priority’s evolution from a payments processing company to a comprehensive fintech platform that offers integrated payment processing, banking-as-a-service, and other commerce technology solutions. Rather than simply building on one service, everything Priority has done has been planned to make the company more useful to clients.

Priore’s leadership philosophy extends to customer service as well. “We meet the customer where they are,” he says. “If I’m a small-to-midsize-business owner, I don’t have time to chase down self-service for technology. I want a consultant, an expert to help me.” This customer-centric approach has helped Priority build strong relationships with businesses of all sizes.

Looking to the future, Priore sees artificial intelligence as a factor in potential new services. “The thing I’m most excited about as it relates to AI is its predictive insights, and that can help drive efficiency in a business,” he says. “AI could be used to accelerate underwriting, get customers set up fast. With AI, I can see patterns and get smarter on risk management.”

With 4 major product categories working in harmony, Priority offers a comprehensive solution that addresses the diverse needs of modern businesses. By combining a forward-thinking approach with a deep understanding of customer needs, Thomas Priore has established himself as a visionary leader.