Technology

The Vision That Drives Haroldo Jacobovicz’s Technological Pursuits

In Brazil’s
competitive technology landscape, certain individuals stand out for their
ability to anticipate shifts before they materialize. Haroldo Jacobovicz has
built a career by seeing potential where others haven’t yet looked.

Military
Discipline Meets Engineering Precision

The foundation of
Haroldo Jacobovicz’s approach to business began with his education. Seven years
at Military College instilled discipline and strategic thinking,
while his civil engineering studies at the Federal University of Paraná
provided analytical skills. This combination prepared him for a career path
that would repeatedly diverge from the expected route.

Born to Alfredo, a
civil engineer and university professor, and Sarita, one of Paraná’s pioneering
female civil engineers, Haroldo Jacobovicz might have followed their construction-focused
footsteps
. Instead, he gravitated toward emerging technologies during the
1980s, when information technology was still in its developmental stages in
Brazil.

Information
as Catalyst for Innovation

An avid reader of
newspapers and magazines, Haroldo Jacobovicz uses information as raw material
for his vision. This habit has served him throughout his career, allowing him
to identify opportunities before they become obvious to others.

This foresight led
Haroldo Jacobovicz to create Microsystem with three friends before graduation.
Although this venture
to automate inventory
and cash register systems for small retailers closed
after two years—the market wasn’t yet prepared for such solutions—it showcased
his ability to identify potential technological applications.

Building
Experience Across Sectors

When his initial
entrepreneurial efforts proved premature, Haroldo Jacobovicz adapted by joining
Esso (now Exxon Mobil), where he rapidly advanced from reserve salesman to
handling commercial tactics and new business development at the Brazilian
headquarters. This experience exposed him to data-driven decision-making
processes
at a multinational corporation.

Later, at the Itaipu
Hydroelectric Plant, Haroldo Jacobovicz observed the challenges of technology
adoption within the public sector, particularly regarding the bureaucratic
hurdles of asset immobilization. These insights from both private and public
operations proved invaluable when he returned to entrepreneurship.

Creating
Solutions for Public Administration

After four years at
Itaipu, Haroldo Jacobovicz established Minauro, targeting public agencies with
an innovative computer rental and maintenance service. The company offered
four-year contracts with equipment replacement every 18 months, including
maintenance—an arrangement that addressed bureaucratic constraints while
providing access to current technology.

This successful model
expanded when Haroldo Jacobovicz incorporated software solutions through
acquiring Consult, Perform, and Sisteplan, forming the e-Governe Group—now a
national reference for IT solutions serving Brazilian municipalities.

Expanding
to Telecommunications

In 2010, Haroldo
Jacobovicz ventured into telecommunications
by founding Horizons Telecom. Built from scratch with premium resources and
expertise from Renato Guerreiro (Anatel’s first president), the company became
a corporate niche reference within a decade before being acquired by a major
investment group in 2021.

Following this
success, Haroldo Jacobovicz launched Arlequim Technologies in 2021, focusing on
improving computing performance for existing equipment across various markets.
This service extends the useful life of technology without requiring new
purchases—an approach that balances technological advancement with practical
economics.

Through each venture,
Haroldo Jacobovicz maintains his core mission: transforming ideas into
solutions that improve management, productivity, and development, ultimately
contributing to a better world.